Gaming and Playful Content Creation in Mobility

In collaboration with CARIAD, we are investigating the future of in-car gaming and the creation of playful content in the automotive industry. This project brings together cutting-edge research and real-world application as we aim to redefine how people experience vehicles. Drawing on our team’s expertise in gamification and gaming and combining it with CARIAD’s technological capabilities, we are diving into the emerging field of in-car gaming.

But we are not just playing games: we are shaping the future of mobility and entertainment. Our vision is to bring the joy of play into the driver’s seat and to create immersive experiences that seamlessly integrate into everyday commuting. Imagine driving becoming more than just a routine task it transforms into an adventure, a challenge, and a source of enjoyment.

Project Objectives:

  • Design and development of solutions for playful content creation
  • Exploration of key factors influencing the in-car gaming experience
  • Derivation of design principles

Team: Johanna Eiting, Jonathan Stief