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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing

Chair of Sales & Marketing

Welcome!

Dear students,

we offer a broad range of courses (lectures, seminars etc.) during the summer term 2024. 

A dedicated virtual campus course with detailed information is available. Please consult that VC course first. It provides a comprehensive overview of our offer and information regarding the teaching and exam modes for each classs.

All the best for the coming semester! 

Your team of the sales and marketing department.

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The focus of our work is on Business-to-Business-Markets. Our region, Northern Bavaria, is home to many global B2B companies and we support companies from our region and beyond through our teaching, research, and projects.

Our special fields of expertise are  (1) Customer Management / Key Account Management, (2) Sales- and Marketingorganization, (3) Price Management, (4) Digitization of business models, (5) Sustainability and business models.

Research- and Practice Networks:

Chair of Marketing

Studies

Research

Service