University of Bamberg
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Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing
  8. Research
  9. Doctorate

Doctorates

At the chair, it is possible in principle to do a doctorate - internal as well as external. The requirements* in both cases are a relevant degree (BWL, IBWL, EW, also psychology, sociology, etc., if applicable), interest in empirical research (this typically requires a found knowledge of multivariate analysis methods) and the ability for independent scientific work. Prof. Ivens informs about current capacity on request. As a well-grounded mentoring to every dissertation project postulates a comprehensive support through the primary supervisor, capacity is limited.

Current Dissertations (working title)

  • Auer, Kathrin: Food Waste Management.
  • Baumann, Carolin: Marketing Performance Measurement and Management.
  • Feste, Jasmin: Key Account Management.
  • Henkel, Dominik: Digitale Technologien in B2B-Beziehungen.
  • Kirchner, Patrick: Managementkontrollsysteme im Pricing.
  • Schaper, Katharina: Green consumption.
  • Schein, Lisa: weitere Informationen folgen.
  • Smetana, Ann-Katrin: Langzeitprognosen.
  • Wieland, Désirée: Digitale Touchpoints in Kundenbeziehungen.

Completed Dissertations (Supervisor Prof. Ivens)

  1. Güse, Katharina (2011), Brand personalities and consumer-brand relationships as elements of successful brand management, Universit?t Bamberg.
  2. Ott, Christoph (2011): The evolution of relational norms in business relationships, Université de Lausanne.
  3. Schradi, Philipp (2012): Die Organisation des Preismanagements, Universit?t Bamberg.
  4. Kammerlander, Nadine (2012):Organizational Adaptation to Discontinuous Technological Change: The Effects of Family Influence and Organizational Identity: A Conceptual and Qualitative Empirical Study, Universit?t.
  5. Kaiser, Thomas (2013): Eine empirische Untersuchung der langfristigen Absatzwirkung von Direct-Mail-Coupons als Instrument der Verkaufsf?rderung im Lebensmitteleinzelhandel, Universit?t Bamberg.
  6. Hustert, Frank (2013): Auswirkungen einer Vertriebswege?nderung aus Herstellersicht - Theoretische Grundlagen und eine quasi-experimentelle Studie.
  7. Hillebrandt, Isabelle (2013): Dimensions of Employer Brands.
  8. G?ddertz, Silke (2014):Diversity Management und Employer Branding.
  9. Rauschnabel, Philipp (2014): Psychological Dimensions of Brands.
  10. Dangelmayer, Andreas (2015): Kundenerwartungen an diskontinuierliche Innovationen.
  11. Scholz, Stefanie (2015): When Customers Become Experts: A Multi-Method Analysis of Customer Empowerment in Healthcare with Respect to the Elderly.
  12. Horn, Christian (2015): Virtuelle Aktienm?rkte